Yep, that's what gets a lot of people. If it's not the exaggerated chibification of characters when you least expect it, it's the storytelling. It's just one of those mediums that, almost as a whole, either works for someone or doesn't. I think it's like country music or rap - sure, there will always be a song or two that you like (in the case of anime, it will almost certainly be a Miyazaki film), but for the most part people are pretty confident in saying that they don't enjoy it.

It is too bad. There was a lot of potential with Heroes, but it's just one giant, convoluted mess. I'm happy with my season 1, I think.